Piloda Group Unveils a Bold New Identity: A Century of Expertise, a Vision for the Future
Piloda Group embarks on a new chapter with a refreshed visual identity that merges tradition and innovation. A distinctive logo, an impactful color palette, and a refined communication strategy reinforce the company’s leadership in construction, shipbuilding, and yachting. This transformation, designed by Altieri Associati, reflects the group’s continuous evolution while honoring its deep-rooted heritage.
With over a century of expertise in construction, restoration, engineering, and the maritime sector, Piloda Group presents its new brand identity, a perfect blend of history and forward-thinking vision. The rebranding, entrusted to the creative agency Altieri Associati, aims to clearly and effectively communicate the group’s multidisciplinary approach while preparing it for future challenges and opportunities.
The new logo introduces a bold, symbolic element: two dots replacing the “i” in Piloda, representing both continuity and transformation. Paolo Altieri, Creative Director at Altieri Associati, explains: “Piloda Group embodies tradition, expertise, and innovation across multiple sectors. We needed a strong yet flexible visual system that could capture this essence. The two dots, a universal sign of explanation and expansion, reflect Piloda’s dynamic and evolving identity.”
Daniela Spinelli, Head of Marketing and Communication at Piloda Group, emphasizes: “This visual identity will be implemented across all communication platforms, including our upcoming corporate website. Beyond aesthetics, it represents our strategic commitment to innovation, quality, and excellence, ensuring strong brand recognition in national and international markets.”
A well-defined color palette reinforces the group’s identity across its three divisions:
Orange for Piloda Building, symbolizing energy, innovation, and the drive to shape the built environment.
Emerald Green for Piloda Shipyard, underlining the company’s reliability, craftsmanship, and commitment to sustainable shipbuilding.
Sky Blue for Piloda Yachting, evoking the elegance, precision, and passion for the sea that define its luxury yacht services.
Unifying Gray for Piloda Group, creating a cohesive and sophisticated brand presence.
The Three Divisions of Piloda Group: Excellence Across Land and Sea
Piloda Group’s expertise is structured into three specialized divisions:
Piloda Building, led by Emanuele Di Palo, focuses on civil, industrial, port, and residential construction, blending modern technology with traditional craftsmanship. The division also specializes in high-value restoration projects. “With decades of experience, we handle everything from large-scale infrastructure to meticulous heritage restorations,” says Emanuele Di Palo.
Piloda Shipyard, headed by Donato Di Palo, specializes in ship design, refitting, and maintenance, serving both public and private clients. “Our expertise allows us to execute complex projects with precision, ensuring top-quality results for every vessel,” notes Donato Di Palo.
Piloda Yachting, overseen by Walter Di Palo, is dedicated to luxury yacht construction, refitting, and maintenance. “Our yachts stand out for their craftsmanship and innovation, reflecting the highest standards in nautical design,” explains Walter di Palo.
A Future Built on Innovation and Growth
The rebranding marks a key milestone for Piloda Group as it continues to expand and innovate. Ignazio Di Palo, CFO of Piloda Group, concludes: “This rebranding is more than just a visual update—it’s a strategic step forward. By strengthening our brand identity, we enhance engagement with partners and clients, positioning Piloda as a benchmark for excellence. Our goal is clear: to consolidate our leadership and embrace the future with confidence.”
With this new identity, Piloda Group reaffirms its commitment to excellence, merging its historic expertise with a cutting-edge vision, ready to shape the future of construction and maritime industries.
Piloda Group
Daniela Spinelli
Marketing & Communication
d.spinelli@pilodagroup.com
